Saturday, 8 February 2014

How To Cope With Difficult Situations & Survive Life Predicaments

As I was commuting by train on Tuesday, Feb 4, 2014, I picked up Metro Newspaper and as I was reading the paper I stumbled into a story about Fisherman Jose Salvador Albarengo, 37, originally from El Salvador, who had set sail on a shark fishing trip in his fibreglass boat in December 2012 from Mexico, 10,000km away, but was blown out to sea.
What was supposed to be a one-day fishing expedition if the fisherman wasn’t blown off course by the northern winds, ended up causing him to be 13 months adrift in the Pacific Ocean.
As I read this story, I was struck by the similarity it bears with human quest to live a life that they are proud of and in the process conquer their fears and attain significance.
But more often than not, even for the most sensible set of us who plan every detail of their life, we all every now and again find ourselves seriously drifting away from the life we’ve planned and wanted for ourselves and family. Sometimes life deals us tough blows that shaken even the very foundation we stand upon and we find ourselves questioning the truths we have held with utmost care for the most part of our life.
Here are some life-changing questions I want you to consider. How do you cope when because of your past decisions you find yourself and maybe also the people under your care adrift in the unsteady billows of life? How do you survive when what was supposed to be a fun one day adventure now stretches across more than 365days where you have to make life-changing and uneasy decisions each second if you want to stay alive? How do you cope when something very dreadful happens to you or your loved one?
The story on Metro states that Fisherman Jose Salvador set sail with another fisherman, aged 15, but the teenager died four months into their ordeal – may his soul rest in peace. How do you stay alive and keep your hope alive when the only person you embarked on the adventure with dies, like in the case of Fisherman Jose Salvador or more commonly if the person or people you embarked on this life-changing and difficult journey with walks out on you?
Now here’s one of the major reasons I wrote this article. If you are old enough, you must have gone through some rough and uneasy patch in your life, some people reading this article are currently going through a rough patch in their life and the rest who haven’t yet will go through some pretty rough patches at some point in their life – I’m not wishing you ill-luck by the way, I’m just stating a fact of life. The more I interact with people the more I notice that a lot of people blame everyone else except themselves when they are faced with challenges. Never sit back and blame everything under the sun for your mishap, whenever life knocks you down, you always should pick yourself up and fight back. They say that the best form of defense is - attack, so trying everything possible to stay up when life is throwing challenges at you to bring you down is possibly the best thing you can do for yourself.  It’s not over until you regain your sense of well-being. Also you have to remember that after the pain and discomfort that you are feeling right now comes breakthrough, peace and better appreciation of life etc. There is always hope for you.
Have you found yourself adrift in the vicissitudes of life? Maybe in the case of the death of a spouse, death of immediate family member, immediate family member or loved one committing suicide, getting into debt beyond means of repayment, period of homelessness, prolonged unemployment (of head of household), immediate family member or loved one becoming seriously ill, jail sentence, divorce, break up of a long term relationship, break up of family etc
Fisherman Jose Salvador Albarengo, who spent more than a year adrift in the Pacific Ocean survived by drinking turtle blood and catching fish and birds with his bare hands. He even had to frequently drink his own urine to stay alive. He survived by not leaving himself to his fate, he resolved to stay alive and did everything necessary to enable him stay alive – which made him do, eat and drink some things he wouldn’t normally do, eat and drink if he had it any easier. How willing are you to take the extra step and do some of the things you won’t normally do within reason of course to survive your predicament? To survive your predicament, the number one thing I want you to do is – stay alive! Resolve to stay alive, help is coming your way, you might not see it right now but help is on its way to you. After you’ve resolved to stay alive, you’ve got to keep doing everything necessary to keep you sane and alive (the recovery and coping approaches are discussed below), fisherman Jose Salvador drank turtle blood and his own urine to stay alive until he was washed ashore and got help.
You might have been hit hard by life but you can still get out of the shackles that are currently binding you, you can still win in the race of life – so you have to get back in the race. When it’s time, maybe the time is now – you need to get up, put yourself together, learn some valuable lessons from what happened to you and move on with your life. Your best days are still ahead of you.
I was able to ride through some of the unsteady tides of my life by following some of the approaches below; I hope you find them valuable and applicable to you as you discover that life can be good again and even better. Here are the approaches I want you to consider that I strongly think will help you recover and/or cope with whatever you are going through right now  embrace change, be optimistic, eat and rest, nurture yourself, establish a routine, exercise as much as you can, engage in helping others, build positive beliefs in your abilities, find a sense of purpose in your life, develop a strong social network, develop your problem-solving skills, establish goals, take steps to deal with the issue at hand etc
If you enjoyed reading this post, feel free to share it by using the available share buttons. Also I would like to know your thought about this article, so feel free to write your response/thought in the comment section.
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Sunday, 15 December 2013

Can Whispering Marketing Be Used To Augment Customer Awareness & Acquisition Efforts In 21st Century?

Quite often I receive search/digital marketing related job adverts via email from Recruitment Agencies or Jobsites which I mostly delete based on the content of the email :) But this one time, I received a job advert which I thought was interesting and as I perused the details of the role I saw a line that read “The candidate most have Whispering Marketing experience”. Prior to this experience, I have always known whispering campaign to be an organized spreading of damaging and defamatory rumours to destroy the reputation of a person, group etc while the source of the rumours seeks to avoid being detected while spreading them. But then again, doesn’t a lot of things which can be used to cause havoc be used to make something life-saving and mouth-savouring :) for example, your home electric cooker. You get my drift.
Likewise, since I stumbled into the phrase  ‘Whisper Marketing Campaign’ in the job advert, I have been trying to fully understand it’s place in today’s digital marketing – if it’s possible and how we can use whispering marketing to make our message get heard and hopefully go viral, expand product/services awareness and ultimately make more sales. Is it really possible to use whispering marketing to fuel customer awareness and acquisition efforts? If yes, in what capacity do you see whispering marketing being utilized in online customer awareness and acquisition efforts?
A while ago, I read how psychological warfare techniques used in ‘World War I’ helped bring about whispering campaigns. Back then Allies spread innuendos like the German atrocity stories, to enable them win support for their causes. To bring this home, even companies started creating word-of-mouth campaigns geared towards attacking the leading competition. For example, a story was told on how a rival of Chesterfield cigarettes, paid men along the Atlantic seaboard to run into stores and ask for cigarettes, and when the salesman gave them Chesterfield’s cigarette, the men would respond loudly, "I don’t want that kind. There’s a contagious disease in their plant." As if that wasn’t enough to scare people off, the men would slyly add, "and the officers of the corporation are giving large sums to the Nazis." Now the motive of this post is not to instigate any party to create defamatory or malicious whispering marketing campaign of any sort against their leading competition, as I aforementioned, the tool to orchestrate evil can certainly be used to orchestrate good, if we so wishes.
I’m aware that some companies utilize some form of ‘astroturfing’ where they pay bloggers to mention their products, services or causes in their various blog post and/or hire people to post comments on blogs, forums, online encyclopedias, etc. that steer online conversations in desired directions. These strategies when executed properly I believe works ‘magic’ based on the transparency, thought-process and organization put into the campaign. But then again I’m sure there are more strategies/ideas that can make whispering marketing campaign work well and enable the message you want your audience to hear – go viral; when executed properly.
Are you or anyone you know running whispering marketing campaign in any form? And how successful are you/they in developing and optimizing these sorts of campaigns? Is there a future for whispering marketing as a tool to propel online customer awareness and acquisition efforts? And since we have to measure the outcome of a campaign to gauge how successful it was, how would you go about measuring the outcome of a whispering marketing campaign if you are to run one?
Top comments will be added to this post, so let’s hear your thoughts! Also feel free to share this post with your network(s). 
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Saturday, 23 November 2013

Ultimate Guide On How To Run Successful PPC (Pay Per Click) Campaigns

Pay-per-click (PPC) by definition according to Wikipedia is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked.
Have you ever wished you could thoroughly master the science of creating effective and successful PPC campaigns? Keep reading, because your wish is about to be granted.
As with other forms of advertising, targeting the people with the right demographics is key, and to decipher the right people to target in your PPC campaigns, these few factors often come into play: the target's interest - often understood by the search term they entered into a search engine, or the content of a page that they are browsing, target’s intent – to purchase or not, target’s location - for geo targeting, and also the day and time that they are browsing the internet.
Running a successful PPC campaign is beneficial to marketers who invest in PPC properly, as they get a guaranteed placement in the SERPs and in effect increase their website traffic and then generate more leads/sales. That said, when a PPC campaign is not done properly, the marketer run the risk of obtaining a bland lead generation results and/or racking up costing by spending more money than they are getting in return of their time and money.
So, how do you run a success PPC campaign to enable you actually get qualified leads/sales at a reasonable cost? I’m glad you asked. That’s why I wrote this article, to specifically to tell you how you can run successful PPC campaigns, read on!
I have used several key components over the years to run successful PPC campaigns namely – demographics targeted keyword research, keyword grouping and organization, ad groups creation and management, and landing page identification and selection. In the remaining part of this post, I will try and talk about the above areas in more details. Are you with me so far?
Alright let’s dive right in..
6 Great Steps To Run An Effective PPC Campaign
   1.             Understand The Content Of Your Client’s Website
In the quest of running a successful PPC campaign, you need to have an in-depth knowledge of your company's or clients' products and services and their website’s content. Normally I carefully review the content of the client’s website I’m working with to understand their subject area and offerings. And I achieve this feat using some free keyword scrape tools on the Internet and as I peruse through the data I obtained using the scrape tool, I always look out for and make notes of any keywords that I deem relevant to my campaign. This process helps me know the keywords that are relevant to the page in review.
When developing a PPC campaign for a new site design, it’s always helpful to use wireframes applications to assist you in understanding how content will be laid out and how the site would be structured.
   2.             Demographics targeted keyword research
Enabled with an in-depth knowledge of your company's or clients' products and services and their website’s content, you should start to conduct a meaningful keyword research. This involves employing various keyword research tools such as Adwords keyword tool to enable you take your initial list of few keywords and turn them into tens and maybe hundreds list of keywords. Your goal in this process should be to discover as many related terms, keyword variations, synonyms, and misspellings as you can.
In my opinion, keyword research is probably the most important and valuable activity in the search marketing sphere as getting found with the right keywords would make your campaign successful and getting found with the wrong keyword for your business would mar your campaign. Also through the process of building the keywords for your PPC campaign, you not only learn which terms and phrases to target with PPC, but also learn more about the demographics of your customers as a whole.
Having ran quite a number of PPC campaigns myself, I would tell you that it's not always about getting visitors to your site, but about getting the right kind of visitors. When keyword research is done right, your products, services, and content would be reconciled with web searchers that are already actively seeking what you have to offer.
         3.             Have an Appropriate PPC Campaign Structure in Place
It’s always advisable to group your keyword findings into keyword blocks; these can be used as the basis for your campaign's structure.
There are more to just setting up a campaign, then ad groups, creating an ad(s), picking some keywords, directing the ad to a landing page and hitting go.
You are always given an opportunity to create multiple campaigns with AdWords and Bing Ads. It’s important to structure your campaign as much as possible by having a campaign contain several AdGroups, and each AdGroup contain a few ads and multiple, similar keywords. Creating multiple campaigns is advised as this tactic enables you to create rules per campaign such as setting daily budget caps, day-parting, pausing campaigns at certain time and select geo-targeted regions etc.
  4.             Optimize Your Keyword Strategy
After you have selected the long lists of keywords that are relevant to the landing page and offer, you have to endeavour to keep these keywords as relevant as possible to increase the chances of each of the web user you’ve paid to visit your website to complete the action you want them to complete on your landing page. To maximise your campaign, it’s important the landing page answers the search term queried.
         5.             Ad Copy Creation
You have to understand that when people type any term into the search engine, they are looking for answers to their questions, I guess that's why it's called search terms. So the level at which you succeed at driving the right traffic to your website including to your product/services pages, lies in your ability to answer your prospective customers yearning questions. Why should they click your Ad among the lists of Ads on the that search engine result page? What benefit(s) does your product offer better than your competition? Does the product have the ability to solve, make easier or better your searchers life? Do you have these components as much as possible in your Ad? If not, you have to consider rewriting your Ad. 
You are allowed to create more than one ad for each AdGroup with Google Adwords and Bing Ads and the service will run these ads to test your messages until it notices that one appears to drive a higher clickthrough rate (CTR). Based on how robust your campaign is, I would suggest you run at least three ad copies at a time as this would help with A/B/C testing your ads and you could always optimize the better performing ads for even better conversions.  
With Adwords, there are character limits for each line. You are allocated 25 characters for the title, 35 characters for the display URL and 35 characters for each line of copy.
When writing your ads, it’s always advisable to make your ad copy as relevant to the keywords as possible, as a rule of thumb, try adding some of your most important keywords to your ad titles.  
   6.            Landing Pages Identification & Selection
As part of your ad copy development, you will need to add "display" and "destination" URLs for each of your ads. The display URL is the URL you want to show on the SERP when your ads are displayed while the destination URL is the place on your website where you want the PPC traffic to be sent to. It's always good to add your keywords in your display URL as it helps reinforce relevance in the searchers mind.
It is always advisable not to drive your paid traffic to your home page or a blog article in the hopes that your paid visitors will stumble upon your product/services page, sign up or lead generation form. Find the page on your website that is most relevant to each group's keywords, and send the group’s traffic to that landing page. Remember that creating a landing pages for each of your PPC campaign will increase your chances of converting those who clicked on your ad.
To increase the click through rate on my ads, I always add the benefit the searcher will get by clicking on my Ad, the striking feature the product offers, I establish credibility when I can, I add the price of the product and of course a defining call-to-action, and I always drive the traffic directly to a specific landing page where I explain what the offer is about, what they would benefit from signing up or buying the product and why they should sign up and/or buy the product.
For more details on landing page optimization check out these 10 Pro Tips for Creating Great Landing Pages That Boost Conversion.
How successful have you been at running PPC campaigns? What challenges have you faced while developing PPC campaigns? What strategies have you implemented that have enabled you run a success PPC campaign? Is there anything that you would like to add to this post?
Top comments will be added to this post, so let’s hear your thoughts! Also feel free to share this post with your network(s). 
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Strategies I Used To Increase My Page Views Per Visit And Reduce My Website Bounce Rate

You can easily increase your page views per visit if you follow the strategies I discussed in this articles. While I have tried over the months to create engaging, fresh, relevant and detailed blog post that my readers would enjoy reading, I have struggled with increasing the page views per visit for my site - that can explain why my website bounce rate was on the rise even though I consistently try to give my readers reasons to continue to engage with my site.
Creating fresh, engaging and relevant contents will attract visitors to your web pages but you need to have few strategies in place to keep them tuned into your related contents hence increasing your page views per visit. Also it’s important I point out that increasing your page views per visit hence reducing your bounce rate is a step in the right direction if you want your content to be search engine worthy and optimized as Google & Bing tracks user engagement metrics on keyword searches. What that means is, if your bounce rate is increased consistently on certain keywords, you are more likely to get ranked lower over time on those keywords. 
As I aforementioned, I really struggled with increasing my page views per visitor but over time I discovered quite a number of strategies which I have used and continue to use to increase my page views per visit and in the process have reduced my bounce rate. In this post I want to show you some strategies you can use straight away to improve your website engagement and in the process improve the experience of your website visitors.
If you are still with me, then lets dive right in..
6 Strategies to increase your page views per visit and reduce your website bounce rate
1. According to a study released by Akamai in September 2009, 40% of your site visitors will abandon your web page if it takes more than three seconds to load. On the positive side though, a case study from Aptimize showed that when they made their website Geekzone faster the following results were achieved:
  • 35.10% increase in average time on site
  • 13.63% increase in number of pages per visit
  • 3.7% reduction in bounce rate
The above statistics says it all, if your blog’s pages load very slowly, visitors will abandon your web page and eventually stop visiting more pages. And a study by Akamai in 2006 revealed that 75% of people would not return to websites that took longer than 4 seconds to load. I hope you optimize your web page speed today – like I’m doing :) and increase your web visitors average time on site, number of pages per visit and reduce your web pages bounce rate.
2. Majority of the weblogs I have visited (and I have visited a lot) categorise their posts and group related articles under categories. To increase your page views, it’s important that you make available related articles at the end of each post for your web visitor who might want to read further on the subject area. This very simple gesture would increase your page view per visit and reduce your site bounce rate. And don’t think your readers would always search for resources on your internal search bar if they want to investigate or read further, in most cases, if they can’t find related resources visible on your page, they would leave your site. 
3. While it’s very important your blog posts are engaging, fresh, relevant and detailed to enable your reader spend some time on your website, if you want to increase your page views and reduce your bounce rate then you have to form the habit of linking your afore-published related, engaging and relevant blog posts inside each post you are writing. This internal linking strategy would lead to increased page views per visit, and the strategy is also SEO effective when these pages are linked with relevant anchor texts. This strategy when done properly would certainly improve the engagement of your site and result in better user experience.
4. While it’s useful to link to relevant websites in your blog post for many reasons; to retain your web visitors and subsequently get them fully engage with your site, whenever you are setting up your external links in your blog post, set the external links to open on a new tab/window.
5. To increase your page view per visit and improve your website engagement and user experience then you really need to seriously consider adding an intuitive search box at a close proximity to your content on your website. No matter the search box widget you decide to use on your website, the search result should be of good quality and relevant to the search query your site visitors entered into the search box.
6. Make use of your sidebars to provide links to recent post or in my website’s case I provide links to the most 5 popular posts. In as much as not all your site visitors will interact with your sidebars, some would – if not for anything, just to briefly peruse through your popular post to find out why a lot of people read the post. You have nothing to lose by implementing this strategy and there’s no extra work on your part to pin them together – in my case anyway, so consider having links to your popular posts and categories on your website’s sidebar.
There you have it – the 6 strategies I have used and continue to use to improve my website engagement and in the process have improved the experience of my website visitors.
Have you or are you struggling with increasing your website page views and/or reducing your bounce rate? What are the strategies you implemented on your website in this regards and how effective are they? Is there anything you would like to add to this post?
Top comments will be added to this post, so let’s hear your thoughts! Also feel free to share this post with your network(s). 
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Sunday, 17 November 2013

12 Sure Ways To Improve Website Conversion Rate

Website Conversion Optimization is an area I know quite a lot about and I have helped a number of clients’ to improve their Website Conversion Rate. I wouldn’t want to waste to much of your time so I’m just going to dive into the theme of todays post and in the process, explain some of the areas I pay close attention to when I'm optimizing my clients’ websites for even greater conversion.
Let’s dive right in.
1. Know and communicate value throughout your website - Know your USP (Unique Selling Point) as that’s what sets you apart from your competition and always communicate it and the value you are delivering in your product(s) and services to your customers.
I really can’t over emphasize on the above statement and the clients’ who have consulted me on website and usability optimization can attest to the fact that I pay very close attention to website owners communicating value and stating what sets them apart at all times.    
2. Increase User Engagement by Introducing Product Offers - Offering offers on your products would often raise user engagement on your website. If you run a blog try creating more ebooks and run more webinars, if you are eCommerce site try offering buy 1 get 1 free, buy 1 get the next half price etc, offers and you would see your website attracting and converting more visitors into leads and active buyers.
3. Be Clear and Communicate Value on your Product Descriptions – Be clear on the value the product adds to your buyers and help the customer answer the ‘why should I buy this product’ question. Also being clear on product descriptions can aid in the sale process by alienating questions marks associated with your products.
4. Use Killer (Great) Images – You know what they say – an image says a thousand words. Having worked on few UX projects, visual aids such as killer images actually makes a difference on websites, and it can be the deciding factor between who converts and who don’t on your website.
5. Always place a clear and relevant call to action – On your homepage and landing pages actually on all the web pages on your website, ensure you are always directing visitors to take action on areas of your website that matters to you. And stop using ‘submit’ as a call to action, rather use a relevant phrase like ‘Subscribe To Our Mailing List’, ‘Download Our Whitepaper’ etc
6. Check and optimize your website speed – According to KissMetrics, 40% of your website visitors will not wait more than 3 seconds, and 47% of consumers expect a web page to load in 2 seconds or less. So it’s really important that your website loads fast enough.
For a fact if your website is loading too slowly a lot of your site visitors will go elsewhere and you want to avoid that all cost. I use tools like YSlow and GTmetrix to optimize my clients’ website speed.
7. Fix your website’s navigation – Make sure your website is navigable and for increased conversation, place your top selling products by the side where people can see them or a click away from your landing pages.
8. Ensure full browser support – if you can, try testing the appearance and functionality of a webpage in multiple browsers as soon as the page comes live. You always use BrowserShots.org for this purpose.
9. Find and fix your error pages – I was on one of the major marketing automation software vendor’s website last week and when I wanted to know more about they are offering and clicked on the main call to action on their homepage, an error page appeared. And to be honest, I was gutted for them, I bet they lost some business opportunities and missed out on getting great leads for the few hours, days, weeks or months that link was down.
Try tracking your error pages in your favourite web analytics software, I would recommend Google Analytics and fix these pages as soon as you find them.
10. Use the right language and check for spelling errors – The use of right language and grammar always have effect on conversion rate, so always check and make sure you are communication your values and the essence of the product you are promoting right. Also spelling mistakes and typos makes you appear less professional to your visitors and you want to avoid that as much as you can.
11. Display Accreditation – Displaying known and relevant accreditations clearly on your homepage and landing pages, would often create trust in your readers mind.  If you are an eCommerce site, to enable your visitors know their information is safe and secure include security seals, or certifications if you have them.
12Add testimonials or customer logos – Your potential customers would really want to know if your product work and/or is usable, hence adding testimonials or customer logos as social proof is a great way to get your potential customers thinking positive about what you have to offer. 
How long have you been involved with optimizing websites? What strategies do you have in your arsenal for optimizing landing pages for greater conversions? Is there anything you would like to add to this post?
Top comments will be added to this post, so let’s hear your thoughts! Also feel free to share this post with your network(s). 
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How To Create Landing Pages That Convert

I'm among the few Landing Page Optimization experts who believe that landing pages should be created in such a way that they consistently boost conversion. If you’re in the quest of knowing how to create landing pages that convert, then allow me to share these 10 landing page optimization tips that I have used to create and optimize all the great landing pages I have worked on so far, with you. Implement these tips on your next landing page design and sit back and enjoy the joys of creating a high converting landing page like I have :)

Let’s dive right in.
10 Tips On How To Create High Converting Landing Pages
1) The Main Navigation on the Side or Top Should Be Removed
It takes some effort to bring visitors on your landing page and after all the work you wouldn’t want them leaving without responding to your call on your landing page. Hence any link on your landing page that enable visitors to move about your website, will run the risk of distracting them, which will increases the chance of them abandoning your landing page before they convert. To reduce this friction and increase your landing page conversion rates, I would advise you remove the main navigation from your landing page(s).
2) Have All Necessary Elements on your Landing Page
Usually than not, landing pages are used as a medium to convert visitors into leads by getting them to completing a transaction or by collecting contact information from them. To make these happen, the landing page should consist of the following important elements:
  • A headline and sub-headline
  • A clear and succinct description of the offer while emphasizing the offer’s value
  • At least one supporting killer image
  • A social proof usually elements such as testimonials or security badges
  • And of course, a custom form to capture visitors' information.
3) The Headline of the Landing Page should correspond to the CTA
It’s important to keep your messaging consistent in both your headline and call-to-action (CTA) on your landing page. Usually if your headline reads differently from what is on your CTA, your visitors’ might be confused and wonder if the CTA is linked to the wrong page. Remember, your landing page should reflect what you promised in your call-to-action.
4) Keep Your Primary CTA (Call To Action) Above The Fold
The fold is the section of your website your visitors can see without scrolling, and to boost conversion it’s paramount you keep the most important parts of your webpage including your primary call to action above the fold. You should definitely take into account your average browser size when you are designing your landing page.
5) Utilize White Space
In landing page optimization, it could be said that ‘Less Is More’ hence a cluttered page usually end up distracting and confusing your visitors. Try and utilize white space and keep your page components (i.e. text and images) on point.
6) Always Emphasize Your Offer's Value
As a rule of thumb, I recommend you highlight the benefits of the offer with a brief paragraph followed by a few bullet points. You don’t just want to list what your product is offering; you have to go ahead and clearly highlight the value of the offer and give visitors a compelling reason to respond to your call to action in such a way you want them to respond.
7) Only Ask for the Information You Really Need
Quite a few clients that I have worked with struggle a little bit with how much or how little information they should require on their forms. I always advise them to only collect the information they really need to qualify their leads. Usually, the fewer fields you have on a form, the higher the conversion rate. I believe that’s because each new field you add to a form creates more work for the visitor, and quite what? A lot of people are not ready to spend that extra time filling your forms. That said though, usually the more fields you require, the better quality leads you would likely get. Here’s the bottom-line, test the form length that works best for your business.
8) Encourage Social Sharing
In as much as it’s thoughtful to include social media sharing buttons on your landing page to enable your prospects to evangelize your content and offers. I recommend you add these social media sharing buttons on your ‘Thank You’ page, for two reasons – First, having social media sharing buttons on your landing page might distract your prospects from converting because you’ve provided more than one call to actions on one landing page. Secondly it’s more enriching when prospects who have converted and want to be associated with your brand shares your offer or content. As usual, you have to test what converts better for your landing page.
9) Use An Appropriate Call To Action
Avoid using the word "Submit" on your form button as much as you can. Let your call to action be the benefit that relates to what prospects will be getting in return. For instance, if the form is to subscribe to your newsletter, the submit button should say, “Subscribe to Our Newsletter.”
Also try to make your call to action button big, bold, and colorful, and make it look like a button i.e. clickable.
10) Harness Social Proof and Reduce Prospects’ Anxiety
People are resistant to give up their personal information including their phone numbers talk more of their card details. To help reduce visitors' form completion anxiety on your landing page, try adding some of the below elements:
  • Add a privacy message (or a lightbox link to your privacy policy) just under the form that indicates visitors' email addresses will not be shared or sold.
  • To enable your visitors know their information is safe and secure include security seals, or certifications if you have them.
  • Another great way to harness social proof is to add testimonials or customer logos.
How good are you in creating landing pages that convert? What challenges do you face when you are trying to create and/or optimize your landing pages for more conversions? What would you like to this post?
Top comments will be added to this post, so let’s hear your thoughts! Also feel free to share this post with your network(s). 
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