Saturday, 23 November 2013

Strategies I Used To Increase My Page Views Per Visit And Reduce My Website Bounce Rate

16:02

You can easily increase your page views per visit if you follow the strategies I discussed in this articles. While I have tried over the months to create engaging, fresh, relevant and detailed blog post that my readers would enjoy reading, I have struggled with increasing the page views per visit for my site - that can explain why my website bounce rate was on the rise even though I consistently try to give my readers reasons to continue to engage with my site.
Creating fresh, engaging and relevant contents will attract visitors to your web pages but you need to have few strategies in place to keep them tuned into your related contents hence increasing your page views per visit. Also it’s important I point out that increasing your page views per visit hence reducing your bounce rate is a step in the right direction if you want your content to be search engine worthy and optimized as Google & Bing tracks user engagement metrics on keyword searches. What that means is, if your bounce rate is increased consistently on certain keywords, you are more likely to get ranked lower over time on those keywords. 
As I aforementioned, I really struggled with increasing my page views per visitor but over time I discovered quite a number of strategies which I have used and continue to use to increase my page views per visit and in the process have reduced my bounce rate. In this post I want to show you some strategies you can use straight away to improve your website engagement and in the process improve the experience of your website visitors.
If you are still with me, then lets dive right in..
6 Strategies to increase your page views per visit and reduce your website bounce rate
1. According to a study released by Akamai in September 2009, 40% of your site visitors will abandon your web page if it takes more than three seconds to load. On the positive side though, a case study from Aptimize showed that when they made their website Geekzone faster the following results were achieved:
  • 35.10% increase in average time on site
  • 13.63% increase in number of pages per visit
  • 3.7% reduction in bounce rate
The above statistics says it all, if your blog’s pages load very slowly, visitors will abandon your web page and eventually stop visiting more pages. And a study by Akamai in 2006 revealed that 75% of people would not return to websites that took longer than 4 seconds to load. I hope you optimize your web page speed today – like I’m doing :) and increase your web visitors average time on site, number of pages per visit and reduce your web pages bounce rate.
2. Majority of the weblogs I have visited (and I have visited a lot) categorise their posts and group related articles under categories. To increase your page views, it’s important that you make available related articles at the end of each post for your web visitor who might want to read further on the subject area. This very simple gesture would increase your page view per visit and reduce your site bounce rate. And don’t think your readers would always search for resources on your internal search bar if they want to investigate or read further, in most cases, if they can’t find related resources visible on your page, they would leave your site. 
3. While it’s very important your blog posts are engaging, fresh, relevant and detailed to enable your reader spend some time on your website, if you want to increase your page views and reduce your bounce rate then you have to form the habit of linking your afore-published related, engaging and relevant blog posts inside each post you are writing. This internal linking strategy would lead to increased page views per visit, and the strategy is also SEO effective when these pages are linked with relevant anchor texts. This strategy when done properly would certainly improve the engagement of your site and result in better user experience.
4. While it’s useful to link to relevant websites in your blog post for many reasons; to retain your web visitors and subsequently get them fully engage with your site, whenever you are setting up your external links in your blog post, set the external links to open on a new tab/window.
5. To increase your page view per visit and improve your website engagement and user experience then you really need to seriously consider adding an intuitive search box at a close proximity to your content on your website. No matter the search box widget you decide to use on your website, the search result should be of good quality and relevant to the search query your site visitors entered into the search box.
6. Make use of your sidebars to provide links to recent post or in my website’s case I provide links to the most 5 popular posts. In as much as not all your site visitors will interact with your sidebars, some would – if not for anything, just to briefly peruse through your popular post to find out why a lot of people read the post. You have nothing to lose by implementing this strategy and there’s no extra work on your part to pin them together – in my case anyway, so consider having links to your popular posts and categories on your website’s sidebar.
There you have it – the 6 strategies I have used and continue to use to improve my website engagement and in the process have improved the experience of my website visitors.
Have you or are you struggling with increasing your website page views and/or reducing your bounce rate? What are the strategies you implemented on your website in this regards and how effective are they? Is there anything you would like to add to this post?
Top comments will be added to this post, so let’s hear your thoughts! Also feel free to share this post with your network(s). 

2 comments:

  1. Why don't you enable G+ comments?

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    1. I have tried to enable G+ comments after I read your comment but it ain't working on this blog for some reason. I guess I'm stuck with the standard comments system until further notice :)

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